VOC Program at Upwork - What Were Some Failures?

When you created the VOC program at Upwork, that was your first time creating a formal VOC program. I want to say back then, it wasn't really common for research to own these programs. So we had to kind of make an assumption that if we solve usability issues or these issues that we're hearing over and over from our customers, we just have to make an assumption That's going to be beneficial to our business.