The Emotional Journey of Buying and Selling

The title is the emotional journey of buying and selling. And we're talking a little bit more about understanding the emotional portion of buying. Actually, i'm just as interested in theotional journey of selling, too. How do we want people to listen to this? What in particular are you wanting them to walk away with? And then we'll get into the details. I think i want to explain prospect theory, because it's been out there long enough and it's kind of almost pop science. Explain that it's alittle bit more complex and people understand.