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The Lip Bar: Melissa Butler
How I Built This with Guy Raz
How Did You Launch in Target Dot Com?
We didn't have a marketing budget, but we had a publicist. I think we were one of the only vegan brands in target. The fact that we have shelf space and target as his really small brand was like an anomaly. We must have gotten like ten billion impressions in like a week. E, so we had this huge p r campaign, and i don't know, we must have gotten like 10 billion impressions inlike a week. Wow....
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