Are You a Human Being When Starting a New Business?

Ben: I think that anybody starting out with a new business should actually kind of experiment and try a lot of things before they land on positioning. Andad: The biggest thing i want anybody to do is be a human being and have a conversation during the sales cycle, even if you don't have all the frameworks and the training. Am: For me, it was probably when i got fired from a rather large organization, and it was a where going into that job,. i knew i was over my head, but i wanted the job cause it got me back to seattle.

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