The Sprint to Innovation Continues in Detroit

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Ford is doubling down on electric vehicles and the future of transportation. They're also launching a separate company to handle trucks that run with internal combustion engines, or ice vehicles in automaker lingo. Bill wanted to make sure ford was busy moving ahead. The mission will touch every corner of their business.

Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.