Reaching Out to Influencers

Don't be generic whenever you're reaching out because a lot of people, the issue that I see with a lot of outreach is that it's all me, me, me. The name of the game now has been, or like, I mean, if you're using Facebook or like LinkedIn or whatever, to social sell,. Like refer to a certain post that they made or refer to a comment that they made. Always reference that. So it doesn't look like you're just connecting with them for no random reason.