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2min chapter
Von digitalen Champions und Low-Performern (mit Thomas Gigold)
Haken dran – das Social-Media-Update der c't
Intro
In diesem Kapitel spricht der Gast, ein Digital Content Director, über seine Erfahrungen in der Social Media Welt, insbesondere für BMW. Er thematisiert die Herausforderungen des aktuellen politischen Wahlkampfes und erklärt seine bewusste Distanz zu populistischen Trends.
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