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WARC Talks dentsu’s media trends 2023

The WARC Podcast

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The Three Seas of Media Trends in 2023

With community the three trends that we talk about here are it's really all about how people want to be part of something. The one I really wanted to talk to you about was the idea that social media has changed a lot in the last six months or so. You've got platforms like Twitter platforms like Instagram sort of belatedly sort of copying and trying to take tik tok on head on. Over time by the way you react to things whether you like things whether you make comments whatever we get to know what specific things you like.

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