The World of Customer Messaging Has Adapted to a More Modern Kind of Conversational Tone

i was wondering how you think the world of customer messaging has adapted to a more modern kind of conversational tone. Well, i think we have done quite well in some channels, because the pressure to sound natural in those channels is very high. You most companies don't communicate in an overly formal style in the channels people use to communicate in their personal lives. In social media, in text, we slip and kind of lose our love of language and our capacity to be natural.