The Power of Empathy in Brand Communication and Leadership

When Maria Ross was trying to teach her son that empathy was a way to success, the world around them seemed to be sending the exact opposite message. So Ross took her years of experience as a management and brand consultant to make the case for empathy not as a moral imperative, but as a business strategy. It's an equation worth studying. Here, in her 2021 conversation with Guy Raz, she describes the way she turned her research into a book called The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success.

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