Cultivated meat is our preference. Today, my preference in the future is meat. So I want to drop the cultivated. We think it's, you know, now time to drop it. But we always need to remember Peter that this is what I do every day. My friends in Alabama are not hanging out in research labs with folks developing cell lines from cows from Japan all day long. It's a brand new for a lot of people's strange sounding thing. And we need to be really open about it.

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