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JF 3994: Raising $121M, Building Trust, and Investor Lifetime Value ft. Andrew Cushman

The Best Ever CRE Show

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Attraction Marketing Essentials

This chapter delves into the principles of attraction marketing within the realms of real estate and software development. It emphasizes building trust through valuable content and genuine relationships while attracting new clients and nurturing existing ones. By advocating for authenticity over gimmicks, the chapter highlights the importance of delivering value to establish credibility, ultimately leading to successful investor relationships.

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