3min chapter

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340: M&A, AI, Electrification & More with Marc Kermisch, the Global Chief Digital and Information Officer of CNH Industrial

The Modern Acre

CHAPTER

Navigating the Buy vs. Build Dilemma in Ag Tech

This chapter explores a large ag tech company's strategic choices between making acquisitions and fostering internal development. It highlights the significance of speed to market and the advantages brought by recent acquisitions like Raven and Augmenta, advocating for a balanced approach to optimize technological resources.

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