How Leaders Think with Kenny Lange cover image

How Josh Elledge Thinks About The Power of Generosity and Trust in Business

How Leaders Think with Kenny Lange

CHAPTER

From Spray and Pray to Genuine Outreach

This chapter critiques traditional marketing methods, particularly the ineffective 'spray and pray' tactics used by beginners. It highlights the importance of building authentic relationships and networks through generosity and service, rather than relying on aggressive sales strategies. By aligning business practices with personal values and nurturing connections, professionals can pave the way for sustainable success in their endeavors.

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