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How to Prioritize Profit Over Growth for Small Business
For the first seven years of business for me, it was 100% focused on profit. And so that's why having context in terms of how you're making decisions is important. If you are not sure which of the many things you should do, look at your big four - increasing opportunities, increasing closing percentages, decreasing turn and increasing profit. "When everyone has a clear scoreboard of what they need to do to win," he says.