The Importance of Having a Channel Partner to Support Your Partnerships

Make sure your product and value proposition is simple enough that any sales rep for your partner company can spit out a messaging that appropriately gives credit to what you've built. And then last but not least, just the relationship building, you always need to be on top of mind. If you just signed the agreement and then hope that they sell your product, there's literally no chances ever going to happen.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.