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Strategizing Channel Partnerships with Florian Otto
Raising Health
The Importance of Having a Channel Partner to Support Your Partnerships
Make sure your product and value proposition is simple enough that any sales rep for your partner company can spit out a messaging that appropriately gives credit to what you've built. And then last but not least, just the relationship building, you always need to be on top of mind. If you just signed the agreement and then hope that they sell your product, there's literally no chances ever going to happen.
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