
#118 The Secret To Closing Deals (2 Questions, 95% Effective) π€ - James Muir
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Qualifying Prospects and Selling as Serving
This chapter emphasizes the importance of qualifying prospects effectively and reframing sales as a service rather than manipulation, showcasing the benefits of being a facilitator and coach in the sales process to ensure customer satisfaction and success.
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