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#176 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means
LEVELS – A Whole New Level
Craving Is a Disease of Pleasure
C craving is desire at its most intense. We think we're victims of craving the centigrade, but it's important to understand this is a natural thing. The obese brain says, I got to have that milkshake. Milkshake looks like the best thing ever. But when it comes time to actually sipping and tasting that milkshakes, if anything, the pleasure response is blunted. So it really is a miserable condition. It is such a distorted and terrible relationship with food because people are tortured by an expectation of pleasure that is never really fulfilled.
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