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Intro to Value Pricing

The Business of Authority

CHAPTER

Do You Have Different Capacity at Different Times?

There's a billing in factors that go into making a one client engagement or another client engagement, not apples and apples. So the prices should be different in the first place. If it's worth a million to Bob and you charge them a fair price, let's say it's a hundred thousand, it's up to Bob to decide whether or not this is fair. It'd be much more fair to Alice to set the price at $10,000 because then she's gonna, even with uncertainty, she has to take some risk.

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