6min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

The Typewriter and the Cost of Signalling in a Business

The typewriter was, in sense, a rivalre signalling device. Everything you wrote had to be written twice and corrected twice. Getting a letter out of an ad agency in 19 84 might have taken three days by the time you'd gone back to the typing pool. The good side was it limited the amount of communication in a business. It also meant that senior people, when you had a typing cas a friction car, the friction costs were huge. But if there's a cost, if email had a stamp, attached to it,. Argue me that anation should beed a charity. Younow, i want to stick a stamp on an email which has a one dollar charitable donation

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