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3min chapter
Do You Even Need New Business People?
2Bobs—with David C. Baker and Blair Enns
How to Hire a New Business Person
David Baker: Hiring a new business person depends on what they're going to do for you. He says in some verticals, it's more about networking than lead generation. Some firms hire someone to manage marketing all the time but should be re-imagining that function as part of their job? David and Blair discuss this with TwoBobs - Conversations on the Art of Creative Entrepreneurship.
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