2Bobs—with David C. Baker and Blair Enns cover image

Do You Even Need New Business People?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Hire a New Business Person

David Baker: Hiring a new business person depends on what they're going to do for you. He says in some verticals, it's more about networking than lead generation. Some firms hire someone to manage marketing all the time but should be re-imagining that function as part of their job? David and Blair discuss this with TwoBobs - Conversations on the Art of Creative Entrepreneurship.

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