Saju's product and mission was a seeming slam dunk fit with gyms, but they soon discovered their mistake in thinking gyms were partners in their mission. The scale market opportunity simply wasn't there. Harnessing these unexpected alignments can be a powerful scale multiplier.
For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.
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