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10min chapter
S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
Limited Supply
Strategizing for Black Friday Success
This chapter explores preparations for Black Friday, emphasizing lessons learned from past experiences and the goal of selling one million products. It covers extending the promotional period, establishing a European market presence, and refining logistics and advertising strategies. The discussion also includes testing marketing strategies and the importance of brand alignment, culminating in advice for effective communication and tailored offers for the sales season.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode