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The Selfish Score: How to build a great customer acquisition funnel

Idea to Startup

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Raley Road - The Inciting Incident

Raley road is a company that lets people invest in vintage cars, rolexes and burken bags. Their webside copy reads, investments of the rich now available to all. The mid funnel is brutal for so many types of start ups. You're going to need five, eight, ten interactions with customers before they convert.

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