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5min chapter
433: Summize: SaaS Lessons on Narrowing Your Target Market - with Tom Dunlop
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Refining Target Markets: The Struggle for Focus in SaaS
This chapter explores the importance of honing in on specific customer personas within the SaaS industry, particularly in the legal sector. It discusses the challenges faced when balancing broader targeting strategies with the need for focused sales efforts that align with overall business goals.
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