The Role of Technology in Sales and Marketing

Sales and marketing are constantly evolving, focusing on the role of SDRs for businesses aiming to boost growth. On the Predictable Revenue Podcast, Collin Stewart welcomed Matthew Iovanni, partner at Full Funnel, for a candid discussion on the pros and cons of outsourcing the SDR function.

Their conversation sheds light on differing perspectives, hinging on a company's stage and market understanding.

Highlights include: Why Companies Shouldn't Outsource Their SDR Function (1:02), What Do Companies Actually Buy When They Outsource? (10:43), An Inefficient Way to Deploy Capital (17:22), What You Need To Build a Great SDR Function. (25:11), And more...

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