How Does Customer Research Play Into This?

Dave D: Customer research and insight play into this. Is it just isn't an input, is it? How does that work? In your mind? Afuly, an input. I'm never the right person to ask on this because one of my s and weaknesses that am very creative and very impulsive. And there's huge value in hat like having conviction and intuitiond and moving with an idea. Caus ma sord, if you pick a direction and go, i think a lot of marketers are so stuck waiting to make everything perfect,. where they actually never make progress or put anything out.