
#315 Do Better Marketing With Less Budget - Esther Flammer
Breaking B2B - B2B Marketing & Demand Generation Podcast
00:00
Is Poor Old Marketing Getting the Cut First?
When you're looking at cutting back budgets, marketing is oftentimes the first to be hit. I think that there was kind of a free flow of cash in the B2B tech world over the last few years. Some companies just are burning through the cash that they're getting from VCs or wherever and not really putting into play some of these things we're going to talk about.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.