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How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice

Dan Kennedy's Magnetic Marketing Podcast

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The Mistakes in Chiropractic Practices

A company called Smart Practice expanded into chiropractic 30 years ago. They used the same photographs they had in their other catalog. The AMA was suing the chiropractor profession at the time, trying to put them out of existence. A sense of entitlement and assumption that you are going to be paid attention to because you ran an ad or sent somebody a letter is another mistake.

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