2min chapter

Lochhead on Marketing cover image

201 Category Creation: How To Dam The Demand

Lochhead on Marketing

CHAPTER

Introduction

Exploring a strategy in category design that redirects existing demand to create new demand, likened to redirecting water with a dam. Emphasis on the significance of category creation and a reference to a newsletter dedicated to category design.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode