How to Incentivize Prosocial Behavior

Gossip is a window into implicit motives. Your next research program? That sounds like a book title. And I think the gossip in it would have to be extra juicy. One of the other things I wanted to ask you about in the realm of incentives is the question of incentivizing prosocial behavior. This is something I've been curious about as someone who spent a lot of my career studying prosocial behaviour. It seems to me that it becomes especially complicated when saying, we want you to care about others.