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Is the Subscription Going to Have Its Moment?
I think the subscription as it's known, in the next five to ten years, is going to change to more recurring revenue. But there's a lot of surface area. I think that, like the tam was also, this is why we had to do media and brand. Wasn't some vanity exercise. If i could, you know, couldn't convert customers at a high rate just based off gogo, lads, we would have had the best goglads in the world - right? And so i think that that's the thing that you don't rally think about in the beginning,. That was a constraint, and that's also what drove us to multi product. Now