ACQ2 by Acquired

Dissecting ProfitWell's Acquisition (with Patrick Campbell)

Jul 27, 2022

In this discussion, Patrick Campbell, Founder and CEO of ProfitWell, shares the inside scoop on his company's $200 million acquisition by Paddle. He offers insights into the intricate negotiation process, emphasizing the crucial roles of communication and trust. Patrick discusses the challenges faced by bootstrapped companies and the strategic decisions that led to his successful exit. He also dives into SaaS pricing dynamics and the importance of customer retention, especially in a fluctuating market. Tune in for valuable lessons on growth and acquisition!

01:23:18

Creator website

Episode guests

Patrick Campbell

Highlights

AI Chapters

Episode notes

The Foreign Entity Acquisition Review Process

01:17

Product suite

02:01

Integrator - parasite thesis

02:08

No outside shareholders

00:40

Intro

2min

Streamlining Security and Insights on Pricing Strategy

3min

Navigating Growth and Acquisition Challenges

21min

Navigating the Acquisition Journey

17min

Navigating Acquisition Complexities

24min

Navigating Acquisition and Integration

11min

Navigating SaaS Pricing and Customer Retention in a Turbulent Market

5min

What does a $200 million+ acquisition look like up close? How much time, focus, and communication happens between the first conversation and closing the deal? And when do the CEOs of each company just need to use the "red phone" and have a direct conversation without the 86(!) lawyers in the room?

We sit down with ProfitWell founder and CEO Patrick Campbell to answer it all, centering on ProfitWell's recent acquisition by Paddle. And incredibly, Patrick built and scaled the SaaS company without taking a single dollar of investment! If you're running a company that may one day need to navigate an acquisition (or just curious), tune in!

Links:

- Our Previous Episode with Patrick, a Masterclass on Pricing - The Documentary: "We Sign Tomorrow?"

Sponsors:

Statsig: https://bit.ly/acquiredstatsig24

Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

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