4min chapter

Product Marketing Life cover image

Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

Product Marketing Life

CHAPTER

Navigating the Crawl Walk Run Approach in Selling

This chapter explores the crawl walk run concept in selling and how it is implemented at Movable Ink and Da Vinci. It highlights the challenges and importance of understanding clients' goals to create a tailored plan, and discusses the differences between the two companies' approach.

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