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Nine Business Models and the Metrics Investors Want by Anu Hariharan

Startup School by Y Combinator

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How to Track Compounded Monthly Growth Rate for Ecommerce

The number one mistake forndersten to do here is, you know, you're acquiring a bunch of users organically and some users through paid. If you truly measured who you acquired from paid advertising channel, it could be as high as 70. And so you have to ask yourself, is it sustainable? Is it? Are you really seeing the aroi in paid channels? Again, very important to track a compounded monthly growth rate for e commerce, even from dayone.

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