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#352 - Ben Aldridge - How To Be Comfortable Being Uncomfortable
Modern Wisdom
The Paradox of Choice
The paradox of choice is that when there's too many variables for you to play around with, you actually don't end up doing any genuine creativity. I learned this from a go called jack butcher, who is a graphic designer. He does visualize value. So one of the things that he chose to do all his images are a black background with white geometric shapes on them and a very simple font. That means, ok, if i want this image to look different to the last image, it needs to,. creatively, at its fundamental essence, it need to be different. The same thing with this, like, reduce down the choices, reduce the restrictior. Increase the restrictions that you have
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