The Importance of Partnering in SaaS Software Platforms

It's worth the investment in building out the partnership platform which means a lot of technology. Once you had at an end customer you've got for example this SaaS software layer HubSpot and then you've got multiple integration partners once that's true then customers are much less likely to churn. If you change the churn rate that has a huge impact on that LTV and so that's something that's worth directly investing in.