The Rise of Consumer SaaS — Eric Stromberg, Bedrock
Sub Club by RevenueCat
Challenges and Growth in App Performance Measurement
The chapter discusses the challenges faced by app builders in measuring and improving their app's performance. They emphasize the importance of looking at the rate of change and measuring churn on a cohort basis. They also explain how building up retentive cohorts over time can lead to significant revenue growth for consumer-sized businesses.
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