Why That Worked  – Presented by StoryBrand.ai cover image

#2: Mike McHargue—Why People Buy: The Powerful Science of Selling

Why That Worked – Presented by StoryBrand.ai

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The Grunt Test - What Do You Sell?

We don't make web sides that have slides, so at least you don't have a ton of them. One of the other common problems is they just move too quickly. A few e very important things. We call it passing the grunt test. Within five seconds of me looking at your web site, i need to know what you sell,. how it will make my life better and what i need to do to buy it.

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