
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
Why That Worked – Presented by StoryBrand.ai
00:00
The Grunt Test - What Do You Sell?
We don't make web sides that have slides, so at least you don't have a ton of them. One of the other common problems is they just move too quickly. A few e very important things. We call it passing the grunt test. Within five seconds of me looking at your web site, i need to know what you sell,. how it will make my life better and what i need to do to buy it.
Transcript
Play full episode