E562: Why Your Core Workouts Aren't Working With Dr Jordan Shallow & Dr Jordan Jiunta
RX'D RADIO
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The Evolution of Fitness Culture
This chapter explores the journey of fitness marketing from its early days with infomercials and products like Bowflex to the diverse landscape shaped by social media today. The speakers discuss the impact of cultural shifts on beauty standards, core training, and the rise of unconventional fitness interests, while reflecting on personal experiences at events like the Arnold Classic. They emphasize the importance of tailored exercise programs and the shift from aesthetic goals to functional fitness, underscoring the role of core strength in overall health.
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