Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Embracing Innovation Through Unique Storytelling

This chapter explores the idea of pursuing ambitious marketing projects, termed 'moonshots', and highlights the role of storytelling, especially through fiction, in effective marketing. The discussion includes successful examples and the importance of audience understanding in crafting impactful strategies.

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