74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic
Outbound Kitchen - B2B Sales Podcast
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Engaging Financial Leaders: Strategies for Success
This chapter explores effective techniques for engaging with financial leaders by emphasizing thorough research and personalized outreach. It discusses the use of marketing tools to track engagement indicators and tailor communication, while also highlighting the importance of utilizing video emails and LinkedIn for building connections. The speakers share anecdotes and strategies for making meaningful connections, particularly with older professionals in the finance sector, using humor and relatable content.
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