The Importance of Leveraging AI Tools

Your law firm must leverage its brand and play to your strengths in order to attract your ideal audience — but that’s much easier said than done. 

Chris Dreyer, serial entrepreneur, best-selling author, and the Founder of Rankings.io, found the key to leveraging himself, his brand, and everything in between — but the journey wasn’t easy.

In this episode of The Game Changing Attorney Podcast, Chris and Michael discuss the secrets to becoming a legal marketing master, starting with:

• How the Internet has changed over the years
• The harsh truth about what it takes to be an effective marketer
• Why the most dangerous risks are the ones you don’t take 

Links & Resources

• Episode Show Notes
• Amazon
• Google
• Craigslist
• Slack
• Zoom
• Upwork
• Rankings.io
• Dunn Kruger Effect
• YouTube
• ChatGPT
• Disney+
• Netflix
• Dunbar’s Number
• Starbucks
• Seth Godin
• LinkedIn
• Neil Patel
• Gary Vaynerchuk
• Grant Cardone