The Limits of Personalization in Nutrition

There's always a level that, you know, is going to vary and depending on where people are in their journey. But seeing the Zoe customers, the vast majority, except the advice we give them, they see it as personalized. We're telling which foods to eat for their microbes. And we're also introducing new stuff about exercise and sugar dips or things like this. So yeah, I think it's just going to get better and better.