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3min chapter
Zapier: How Lane Scott Jones proved a 454% ROI on content
Content, Briefly
Intro
This chapter examines the impressive 454% ROI of content marketing at Zapier and the subsequent growth of the content team from four to 20 members. It highlights innovative strategies, including AI integration and regular publication of around 85 blog posts monthly, providing valuable insights into effective content practices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode