Jeremy Miner and Sam Taggart. What Sales is the Heartbeat of Your Business . Episode 485 with The Real Brad Lea (TRBL)
Dropping Bombs
The Importance of Having the Right Skills in Sales
They discuss the importance of having the right skills in sales, emphasizing that while hard work and motivation are essential, tactical skills in knowing what to say and ask when talking to prospects are crucial. They argue that giving sales teams the right skills creates confidence and internal motivation, leading to increased productivity. They also question why companies often prioritize motivational gurus over providing their sales teams with the necessary tactical skills.
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