Saklo's doctors tell him his diet and high calestral levels put him at risk for more hard tax so he decides to do something about it, not just for himself, but for everyone. Saklof pays to have callestral tests for thousands of nebraskans. He goes to capital hill and does the same thing for ten thousand people who work there,. including 70 senators. buys full page ads in the wall street journal, on the new york times and the washington post with huge, scary headlines. One year, he buys a two point five million dollar add during the super bowl.