How to Start a Software Company

It's not hard to start a software company in this day and age. All you have to do is find a product with an API that has an underserved segment of the market. With media kits, we found that analytics were convoluted and they didn't talk to each other across platforms. We took all these social media APIs,. We built a really nice UI on top of it. And so yeah, basically if you find an API and productize it, you can sell that and you've got a software business.