Content strategy: study packaging not just topics

Click Here to Get All Podcast Show Notes!

Have you ever wondered why some businesses seem to have an unfair advantage? In this episode, Sharran opens up about his interview on the Playmakers podcast hosted by Andrew Flachner, the co-founder of RealScout.

Sharran and Andrew discuss critical business lessons, sales strategies, and scaling your business, with an emphasis on the importance of frameworks and systems. You'll learn how to apply actionable tactics to drive results, and why consistency in effort is key to success. 

Tune in to discover why volume negates luck, and how understanding the buyer universe can change your approach to marketing and client relationships.

“Good process and good process alone drives good results.”

- Sharran Srivatsaa

Timestamps:

02:43 - The importance of frameworks and processes in business

04:31 - The "review preview" process for weekly productivity

05:43 - The power of reps in business growth

09:10 - What it means to be a Managing Partner at Acquisition.com

11:21 - The realities of today's real estate market

15:24 - How to present value without sounding desperate

19:54 - Effective buyer-agent conversations and the importance of representation

22:38 - The buyer universe and how it impacts your marketing

29:21 - The importance of “proof of a promise” in client relationships

34:01 - Top 1% lead generation strategy

35:06 - How to build a real estate agent's database for success

44:55 - Rapid-fire objection handling in real estate

Resources:

- The Next Billion by Sharran Srivatsaa - https://sharransrivatsaa.substack.com/

- Acquisition.com -  https://www.acquisition.com/

- Board Member: ARC Multifamily Real Estate Investing - https://arcmf.com/

- Board Member: The Real Brokerage - https://www.joinreal.com/

Connect with Andrew Flachner:

- Instagram - https://www.instagram.com/aflachner/

- LinkedIn - https://www.linkedin.com/in/andrewflachner/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

- Threads - https://www.threads.com/@sharransrivatsaa