This chapter delves into how effective branding contributes to financial success and customer loyalty, using examples from well-known brands like Yeti, Harley, and Apple. The speaker shares personal experiences to underscore the significance of branding in achieving business success through premium pricing and long-term customer retention.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
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